WHAT ARE RICH PINS ON PINTEREST?
If you’re a blogger or have been perusing Pinterest lately, you may notice that some pins look different than others. Some pins are more simplistic and just include a couple lines of text under them. These are not rich pins. These are regular pins.
Rich pins are the ones that provide more information. There are several types of rich pins, including app, product, recipe, and article. I chose the article rich pin for my purposes. You’ll notice that with rich pins, Pinterest users see a bold headline that displays the article name as well as description text under it. When you click on the pin, you’ll see even more information including where the article is from, a “Read it” button, and a favicon.
Here’s an example of one of my rich pins: This is what it looks like after it’s clicked:
SHOULD I SET UP RICH PINS ON PINTEREST?
Yes, you should set up rich pins on Pinterest!
Many bloggers opt to set up rich pins on Pinterest because they are much higher quality than regular pins. You’re able to display more information quickly to Pinterest scrollers, which is important in the blogging world.
More importantly, users scrolling through Pinterest will always have accurate information about your pin. With regular pins, any user can change the description text. With rich pins, users can still change the description text, but the article name and your description text will remain untainted.
Pretty neat, huh?
HOW DO I SET UP RICH PINS ON PINTEREST?
It’s incredibly simple and only took me five minutes!
- Install this plugin: Yoast SEO
I have had the Yoast SEO WordPress plugin since almost the inception of my blog, and I highly recommend it. Search engine optimization is crucial for bloggers so it’s good to have this plugin anyway. Once it’s installed, it will appear in your left-hand bar. Navigate to Yoast SEO > Social > Facebook and make sure “Add Open Graph meta data” is enabled.
- Go to the Rich Pin Validator
Enter one valid blog post URL from your site in the text box. Click “Validate.”
- Click “Apply Now.”
After validation, you’ll see a message box pop up that includes your site’s domain and HTML tags. Click “apply now” again, and you’re done!
Now, you’ll wait until Pinterest validates your website. My approval took less than five minutes.
Once you’re approved, your pins will automatically show as rich pins. Pretty simple, right?
Pat yourself on the back and enjoy those beautiful new rich pins!